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Partnerships & Collaborations

ROCKPORT

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Our objective was to create a new collection of Rockport footwear, under a sub-label, that would be fashion and streetwear relevant to raise our profile with consumers shopping at high-end retailers and sneaker boutiques.  Below are two of the most successful and fun collaborations I put together.  Each program reached full sell out within the first 30 days as well as opened the door to Nordstrom for the master brand.

ROCKPORT X BODEGA

 

To further capitalize on the boat shoe trend we took Rockport's legendary boat shoe and teamed up with legendary sneaker shop Bodega to created Town & Country.  Town represented our take on country style mimicking the famous "Duck Boot", while City represented the Boston Wool Pea Coat styling.

ROCKPORT X BARBOUR

 

Heritage brands were fast becoming a streetwear and fashion focus.  I called on Barbour to make a jacket and footwear collection where I led the teams to create this collection.  The collection was kept exclusive and only available in Opening Ceremony, Blackbird, Bodega, and key Rockport stores.

BOWERS & WILKINS

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Bowers & Wilkins coined the term, "Sound as the artist intended".  In audio today this is a common saying, and my objective was to create a program that showed this, rather than told this, through Studios, Artists, and Labels.  Since our main focus of communication was PR this program was promoted through earned media.  Each partner that signed up agreed to provide content throughout the partnership and promote our brand to the industry and to consumers. 

SUNEDISON

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SunEdison was growing its residential solar division when I joined as Head of Marketing.  Our objective was to drive consumers into the sales funnel through lead generation activities.  As one of many tactics, I created partnerships with a number of companies to drive qualified leads into the business.  I have highlighted three of many partners as these were considered our gold standard partners as each proved highly successful in generating leads and producing sales.  ChargePoint was a natural fit as EV owners over-indexed on going solar.  NASCAR Green was a relatively new initiative, our partnership allowed them to drive home their message to a new and unlikely consumer group.  The Red Sox allowed for a test into the experiential sports arena which proved to be a highly engaged audience and based on that success we expanded into additional franchises. 

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