Tools - Process & Toolkits
Below highlights a few different tools I have either created or partnered in created including Sell-In, Toolkits, and Process Improvement examples. As we know getting to the finished product requires a team effort and these examples have helped sales, product, marketing, and engineering all perform together as a team.
PROCESS IMPROVEMENTS
Bowers & Wilkins was maturing in their go-to-market approach with Marketing and Sales beginning to drive the business which resulted in an increased need to hit key retail dates. Based on past approaches the organization was in need to understand typical working models between sales, product, and marketing as well as the subsequent due dates that were needed during the product development cycle to be successful. Below is a brief look at the process design I created with key inputs from each department's key stakeholders.
While working at The Adidas Group product and marketing were in need of a better process to ensure that our go-to-market efforts were more transparent and organized to the organization.
TOOLKITS
Toolkits are an important way to ensure not only brand consistency in market but also to create early alignment with both sales and product. Typically my toolkits can be between 20 and 120 pages in length depending on the activity. Below represents a few truncated examples of toolkits I have produced.
SELL-IN
The below creative was designed for a sell-in meeting with one of our larger accounts. The account wanted to understand the value proposition as the consumer would see it. They also wanted to see how we would differentiate the offering from similar propositions in the market. This was created under a tight timeline and although the marketing concept did not go into production, many elements were used as the foundation of the idea.
