My interest in marketing unknowingly started while I was working in retail stores through high school and college.  Something just clicked, I just enjoyed servicing customers, I enjoyed helping people get the right products for them.  I however eventually realized it wasn't actually retail that I loved, it was the power that both a brand and a product could have on a consumer that inspired me.  The profound impact that this could have on a consumer was palatable.  When I noticed this I knew I wanted to pivot into marketing. 

 

I have had the privilege to work with great companies like the Adidas Group, in a variety of roles, but also in various sectors from apparel and footwear, to energy, and consumer electronics.  Today, I still have a passion for retail, and enjoy marketing most when the consumer is deeply involved.  My marketing interests lie in brand marketing, content creation, and retail marketing. 

 

Below are a few pieces of film I created to tell marketing stories that I'm particularly proud of.  Please visit my case study pages for more in-depth project overviews.